If you aren’t on the web, which competitors are your clients calling?

How many people are ‘stopped’ about getting a website because it’s too expensive … too hard … don’t have the time to think about it … not that important?? Consider how many opportunities you have lost in the past week by not having a web presence.

While it can be a little daunting it’s actually a very straight forward process. – A web address or domain name ( $20 – $50); some space on a reliable server with solid backend systems admin so it’s available to your customers all the time (from $130/yr); and coherent and engaging content on the site (priceless!).

So how to come up with that! – We always ask our customers which sites they like to visit and why. Try asking yours what questions they like to have answered before they call or come in.

Perhaps the most important aspect of your website is simplicity and beauty! Like a great work of art, the imagery must reach the ‘good-feeling-place’ of the visitor. People base their buying decisions on their feelings and especially a sense that your product or service will have them feel better than they currently do.

It’s also important to realise that your website is also like your shop front. Just as you’d never want your customers to visit a tatty old shop front with rubbish all over the pavement outside, a website that has a clean fresh feel about it is more likely to have your customers take a step or two further to investigate. A bad vibe will have them out of there in a click!  We all know about selling the benefits of our services; a good trick here is to use the common questions your customers ask as the guide to what to put on your site.

If you want people to buy your product/service, your website must pitch to them and give them an opportunity to buy right there and then! Have a buy now option or set an appointment option. Not everyone wants to talk to you first. Increasingly online visitors are seeking information to inform their buying decision and if they’re looking they’re probably already giving buying signals. Question is, is your product/service the one for them right then? Have you given them all the information they want? If not they’ll simply search the next site. Don’t be afraid to tell them how much things cost. If you want them to buy on something other than price show them the value. In the instances where there are a range of options at least give a ballpark. If they’re not in your league, neither of you want to waste each other’s time. A clear and engaging website can save a lot of dud leads.

If writing is not really your strength, engage the services of a copywriter. Most web developers can connect you to a skilled one. They can help tease out the key points and present your business in much the same way as a good photographer knows how to put you and the light together to get the best shot.

Think how much you would like a salesperson that works for you 24 hours a day 7 days a week?  That’s your website and they start from $1500! (That’s the first week’s salary of your sales rep!).

In sum, your website doesn’t have to cost you an arm and a leg. You can have a great looking website which is of exceptional value in qualifying your leads and a silent salesperson for you when you get clear about what to say and what ‘look’ is in keeping with who you are. If you or your friends or relatives need an upgrade or you or they have a new venture happening call us, we’ll talk you through it and deliver some great options. Call us on 1300 760 850 or click the Buy Now button on our website!

Wendy works as our office manager and is also a mother and former public servant

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